ABOUT US

 

OWN LANE IS AN  SHOE & FASHION E-BOUTIQUE CURATED BY DESIGNER AND FASHION SHOW PRODUCER CHANEL SCALES.

 

Chanel’s love for fashion stems from flipping through the pages of Grandma Evelyn’s Vogue and Bazaar magazines, at the impressionable age of 5. Going to grandmas house meant no television. However, Chanel enjoyed flipping the pages of magazine to see different models and their outfits. The most fascinating pages in the magazines were the ones written with “CHANEL”.

 

As Chanel got older, her stature and confidence helped to develop her modeling career and gain the spotlight in a magazine.

 

This path landed her jobs in major retail stores, allowing her to explore creatively. Ultimately it was Chanel’s keen eye for shoes and fashion that caught the attention of customers. They would come in and express that they loved how the mannequins were dressed and wanted the exact outfit and for Chanel to assist.

 

While working for a top shoe retailer for 6 years. Chanel grew to love shoes and became passionate with helping women that wore extended sizes, especially her sister who struggles to buy cute & trendy shoes in her size.

And this is why “OWN LANE” IS BEING CURATED!!!